Rob Carpenter

The new way to go-to-market is WITH your market.

The outbound and inbound playbooks that worked wonders in the 2010s for B2B SaaS companies have been losing effectiveness and buyer trust for years.

Why? Because of over saturation and broken promises.

Buyers are increasingly less reliant on SDRs and biased, company-first content for making buying decisions.

They have better options today.