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Armanino turns employees into social influencers
Jun 27, 2023
Case Study

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Armanino turns employees into social influencers
Jun 27, 2023
Case Study
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As a strategic and visionary marketing executive, I use a multifaceted, innovative approach to drive revenue growth, scale high-performing teams and lead the communication and execution of strategic plans. I am recognized for my ability to analyze and resolve complex problems by applying a strong business acumen and deep experience in cross-industry business development. A few notable career accomplishments of which I am incredibly proud include:

- Driving a revenue increase of $6M within one year for Armanino LLP by implementing a robust mobile-first web presence that propelled its online search position and tripled its website traffic while quadrupling form fills due to optimized calls to action and qualified lead connections.
- Elevating Armanino’s marketing-generated direct leads from 9% to 25% through a collaboration with a larger department driving one third of the company’s revenue.
- Supporting $450M in revenue generation by leading merger integrations, pipeline monitoring, sales-focused leadership, and coordination with key partners to facilitate additional sales activities.
- Reducing market confusion and attracting optimal prospects through a unique branding strategy that drove brand awareness, consistency and cohesive messaging.

I am eager to expand my professional network and look forward to what the future holds. If you would like to connect, contact me at robdemartini@mail.com.

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