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Case Study

Senior marketing executive versed in orchestrating integrated marketing, communications, and customer advocacy and success programs that propel brand awareness, accelerate customer demand, elevate customer experience, retain customer loyalty, and optimize sales.

Dynamic sales and marketing career delivering successful marketing, business development, and reference/advocacy programs on a national and global scale. Combines expertise in strategic market planning, organizational leadership, and project management with strong qualifications in campaign/program design, new product/service/program rollout, and market launch. Participative leadership style with excellent skills in cross-functional team building, quality performance, and productivity improvement.

Specialties: Lead Generation; Branding; Direct Marketing; Corporate Communications; Market Penetration; Product Launch; Product Marketing; Copywriting; Strategic Planning; Budgeting; Customer References; Customer Advocacy; Customer Experience; Customer Success; Team Leadership

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