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As the CEO and co-founder of Obvi, I have been leading the company's vision to present the most obvious choice of transparent products that deliver real results without sacrificing taste. Since 2019, I have been overseeing the strategic product growth and development, content and influencer marketing, network exploration, and community building of Obvi, which has been featured on Inc. as one of the 22 high achievers of 2022.
With over 10 years of experience in accounting, finance, and e-commerce, I have a strong background in customer relationship management, analytical skills, communication, and technology. I have successfully completed enterprise-scale projects involving technology conversions, re-branding, custom CRM development, report design, and release management. I have also used various tools such as Google Analytics, VWO, and SUPERMETRICS to optimize the customer journey, improve the email marketing campaigns, and drive more organic traffic and sales. As an EY Entrepreneur Of The Year® 2022, I am passionate about creating value for our customers and partners through innovation and transparency.