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WHAT HAPPENS WHEN BRAND MESSAGING & COPYWRITING COME TOGETHER?
Isn't brand messaging and copywriting one and the same?
No, not really. They are related, but not the same.
Brand messaging is the idea and strategy to lead your content. Copywriting is transforming your brand message into words that connect with and convert your audience into loyalists.
IN MY CLIENT'S WORDS:
"We couldn't articulate our SaaS product offer. We had a lot of text but it either didn't make sense or was full of jargon. Roshni dived deep into the core of our product. She not only helped us pull out the best, must-have benefits but UX-formatted the copy for a clear flow. The page layouts and wireframes she conceptualized were extremely helpful. They were designed carefully, considering the stages of your user's journey. I'd highly recommend Roshni to businesses looking to get their PRODUCT MARKETING off the ground."
- Ray Mongey, Founder of Octovid
"Finding a great copywriter who understands your vision for a project is not easy. It's like sifting through the rubble for gold. Roshni was able to understand the pain point and articulate it properly because she's lived the problem we're trying to solve. Her ability to evoke emotion with powerful words is second to none. I'm extremely happy with her work and I look forward to hiring her in the future!"
- Chima Mmeje, SEO Content Strategist & Founder of Zenith Copy
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