Latest Content
Product marketing expert and results-driven leader. I am skilled at:
- Designing and executing on go-to-market strategies for a range of cybersecurity products and solutions including vulnerability management, IT risk management, application security, mobile app sec, and security analytics.
- Striking a chord with the target audience through storytelling, attention grabbing headlines, and humor.
- Translating features and benefits of technology products into stories that resonate with audiences.
- Crafting positioning statements and messaging frameworks that help drive awareness and demand.
- Product and content marketing strategies for building awareness and acquiring leads through creating marketing assets and content consumable in a variety of formats.
- Competitive landscape analysis and market strategy.
- Generating campaign ideas and Go-To-Market strategy.
- Sales Enablement and product trainings.
- Product Launches and integrated marketing campaigns.
- Account Based Marketing
- StoryBrand Messaging
- Challenger Sales and Marketing
- Jobs To Be Done Framework
Follow me on Twitter: @11Ruchika