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Since 2006 I've been building my expertise in inbound marketing, including search engine optimization (SEO), search engine marketing (SEM), content marketing, web analytics, conversion rate optimization, brand building and relationship building for links. I strongly believe in user education and data-driven decision making and in scalable, long-term SEO decisions within a larger inbound marketing program.
Specialties:
SEO Team Building and Training
Agency Growth Strategy and Culture Building
Inbound Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content strategy
Search-friendly content creation
Search-driven UX research
Copywriting for email and web
Web analytics and reporting
Conversion Rate Optimization
Google Analytics, Tag Manager, and Data Studio