Ruth Zohrer

Ruth is an industry-recognised Marketing & Sales leader with international experience building and leading high performance/high empathy, diverse teams in Technical Consulting and Professional Services for B2B technology scale-ups, as well as FTSE100 companies.

Throughout her career, Ruth has delivered commercial success in industries with complex sales cycles involving a wide-ranging suite of senior stakeholders (VP, C-Suite, Board), both by leading the sales process end-to-end or taking an expert support role.

She works with companies across a wide range of industries (Financial Services, Consumer Goods, Consumer Healthcare, Automotive and Retail) on how to extract better value from Marketing & Sales, predominantly for B2C propositions.

She supports B2B and B2C start-ups through fundraising rounds, and has built specialist knowledge of mid- and large-cap Private Equity funding through Marketing & Sales advisory, full-potential analysis and due-diligence of a broad set of assets (pre- and post-acquisition; buy-side and sell-side alike).

Functional expertise within Marketing & Sales:
- Strategy & Optimisation
- Digital Transformation & Change Management (incl. Operating Model redesign)
- Product & Service Innovation
- Brand Management & Communications (incl. Brand Launches)
- MarTech and AdTech Consultancy