Latest Content

Getting Scalable, high-return marketing analytics without a data science team
Sep 26, 2023
Case Study

Results-oriented, goal driven marketing executive with 15 years of experience in consumer direct marketing and digital advertising. Presently, I hold the position of overseeing the corporate marketing department at Acadia Healthcare, where I am responsible for guiding the formulation, execution, and optimization of marketing and advertising initiatives across a portfolio of 230+ brands. These encompass a wide spectrum of activities, including but not limited to SEO, SEM, comprehensive analysis and reporting, CMS development, content creation, and creative video production.

My primary focus is centered on the development and implementation of omnichannel marketing strategies at local, regional, and national scopes. My unwavering commitment is to consistently introduce innovative marketing concepts, surpass both personal and organizational goals, foster professional team growth, and adeptly manage the expectations of senior leadership and team members alike.

1
case study