Dynamic and innovative marketing professional known for expanding customer bases, enhancing engagement, and increasing conversion and ROI. Proven track record at advancing groundbreaking lifecycle marketing strategies in B2C and B2B sectors. Visionary leader with a history of innovating channel strategies and consistently delivering profitable solutions, elevating sales, loyalty, and brand strength. Expertise in strategic planning, digital campaigns, Account-Based Marketing (ABM), segmentation, and conversion optimization. Skilled in conveying complex data to senior stakeholders, enabling data-driven decisions, and promoting cross-functional collaboration for impactful
project management.