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As a young professional interested in the future of personal finance, I’ve come to learn that trust plays a critical role in the success of any financial firm or product. How can financial brands gain consumer’s trust? My experience working in affiliate marketing with a multitude of unique financial brands has left me well equipped to answer this question.
Currently, I am working towards completing a double master’s degree program in International Business with Queens University and Maastricht University. At Queens, I gained practical experience working with multi-cultural teams and consulted on a market entry strategy for a performance marketing firm that specializes in the financial industry. My studies in Maastricht have allowed me to further specialize in the marketing-finance space, honing my data analysis skills and working with a team of students to develop a financial product from inception to market.