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Industry analyst relations and accredited public relations professional (APR) with thorough corporate communications experience developing analyst, media, influencer and customer relationships for technology companies. Additional financial services and consumer packaged goods industry experience.
Analyst Relations – Develop relationships and generate exposure with influential industry analysts to secure favorable analyst media quotes, product and strategy coverage in research reports and vendor short-list recommendations. Experience interviewing analysts for AR benchmark and best practice studies, and consulting based on this research.
Media Relations – Develop and supervise PR strategies. Executive counsel and message development. Writing and placement of thought leadership, customer success stories and social networking conversations within business and technology media, blogging and online social networking environments.
Marketing Communications – Integrate PR programs with analyst, marketing, sales, customer community and events programs. Social media and content marketing. Copywriting for various formats including blogs, white papers and eBooks.
Specialties: Analyst relations, media relations, public relations strategy, brand journalism, executive counsel, writing, messaging, creative development, agency management, and negotiation.