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My passion is Marketing Automation and CRM and understanding how consumers go through their buying process. Dedicating time and effort to analyze, compare, and improve the various channels such as Email, SMS, Voice, and Push Notifications aspects of the digital marketing process by means of AB Testing, Personalization, Workflows, Triggers, Dynamic Content, Smart Forms, and Segmentation.
Part of my daily routine is to learn something new, every day. It’s a personal passion to continue to keep learning and it’s something that has helped me drive accurate, cutting-edge results for clients by implementing new ideas and strategies on Marketing Automation platforms.
Specialties: Email Marketing (Marketing Automation), SMS Marketing, CRM, Customer Service, and singing in the shower...