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I have led multimillion-dollar email marketing programs for direct-to-consumer brands for nearly a decade with a strong base in data-informed, community-building campaigns.
With my profound interest in conversational commerce, I launched the SMS program for Spoonflower that prioritizes interactions, making zero-party data collection fun and mutually beneficial for the brand and consumer.
As a freelance copywriter for university programs for the last 12 years, I have written email and direct marketing campaigns for clients including Georgetown School of Medicine, Georgetown Alumni, Brown University Sports Foundation and Summer@Brown.
My passion is to build campaigns that engage readers, foster community and inspire action.
Specialties: email marketing, SMS marketing, magazine copywriting, community outreach, team-building, e-commerce, Asana, Word, Google Analytics, Excel, Emarsys, Attentive, Adobe Lightroom