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Lead 20-person creator product and brand marketing organization at Spotify, telling the story of our music industry-facing products and services (Spotify for Artists, Spotify Charts, Noteable, and more). Experience leading brand, B2C, B2B, product, content, social media, sales, experiential, and influencer marketing functions, as well as comms and paid media. Former head of marketing at Medium, product marketing lead at Twitter, and brand manager at Pepsi & Starbucks. Yale (BA, Cum Laude) and Stanford (MBA, Arjay Miller Scholar) alum.
Led conception, production, and distribution of Pepsi MAX's "Uncle Drew" — a branded video featuring NBA star Kyrie Irving, which later was adapted into a feature film. The 5-minute video has received over 50 million views on YouTube and was the second-most watched ad online of 2012, according to AdWeek. Received Silver Cannes Lion in Branded Content & Entertainment.