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Is A/B testing still relevant in B2B marketing?
Jan 27, 2022
Article

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Is A/B testing still relevant in B2B marketing?
Jan 27, 2022
Article
1

Marketers love to spend money getting leads into the top of the funnel. Some percentage of them convert. A larger percentage don't.

So they pour more money into the top of the funnel. The conversion percentage drops. They pour more money in. It drops some more.

That's the death spiral.

I pull SaaS businesses out of this two things: conversion copy for home pages, and content strategy to turn prospects into leads.

These two things work together. I get your home page copy humming. I focus your copy on customer pain that you (and only you) can solve. I explain your features and show how they're irresistible. I write calls to action that get people to take the next step - today.

That's the traffic to prospects bit. Now it's about turning those prospects into leads. I do that by putting together content strategy that shows up in people's inboxes with valuable, interesting content that educates about the problems you solve.

Then it's up to you to close them. Can't help you with that.

Get these things right, and your top of funnel spending gets more efficient. Those social media ads, that big partnership, the eye-wateringly-expensive brand campaign - they all start performing better.

Want to make it happen? Get in touch today.

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