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Crafting Narratives, Building Brands
I'm Sampriti, a crackerjack editorial, marketing, and communications professional. Whether it's thought leadership articles, in-depth research, captivating journalism, or fine-tuning the art of the interview, my goal is simple—to make words work for your brand. Currently donning the hat of a Global Brand Marketing Lead at Freshworks, I specialize in building brand narratives, crafting compelling leadership profiles, and writing about culture.
Throughout my career, I've had the privilege of working with international heavyweights like Oracle, Tag WW, DHL, Intel, and many more, spanning diverse industries from technology giants like Schneider Electric to the fast-paced world of global finance with UBS and MUFG. I've honed my skills in content management, SEO, digital marketing, and the art of storytelling to create content that not only resonates but sparks action.
Beyond the corporate hustle, I'm also the proud co-founder and CEO of Roo Shvaana. It's not your average gig—Roo Shvaana is a fashion-forward and sustainable dog clothing business, a passion project that allows me to explore the creative side of entrepreneurship.
Feel free to reach out if you're looking to transform ideas into compelling narratives or if you just want to talk about the latest trends in sustainable dog fashion!