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I utilize my accounting and finance skills & experience ( Big Four Accounting, Fortune 500, CFO, FP&A) and my networking and alliances skills to optimize marketing and operational performance. My background has mostly been in the publishing/media and digital targeted marketing ecosystems.
I am the principal of TechConnectr, a B2B performance marketing advisory firm. I am known as a 'rain-maker' & sales-enabler in the B2B targeted marketing ecosystem - I work with agencies, enterprise marketers, publishers, channel partners, and predictive and data players.
Add value to your organization. Contact me at Bob@TechConnectr.com. I am open to consulting and full-time positions where I can make an impact.
As co-founder of NetLine Corporation, I led marketing optimization, partnerships, and client satisfaction. At QuinStreet/Ziff/ITBE, my team built an industry-leading partner network which exponentially increased capacity to fulfill challenging B2B lead gen programs & expectations.
At Ziff Davis / Salesify, I enabled new sales and relationships which were not thought possible.
I am respected in the B2B lead gen world for my analytics and for ‘playing well in the sandbox’ - developing synergistic relationships. I am known for my infectious enthusiasm, my CFO’s acumen, and my analyst’s curiosity and skills.
I run three San Francisco Bay area networking organizations: Strategic Business Solutions, Big Data Connection, and Big Data San-Francisco.
I believe the secret sauce is in the data (intelligence) and relationships.
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Specialties: Finance, Analytics, Partnerships & Business Development; Marketing Analytics and Customer Insights; Lead Generation Best Practices; Business Intelligence, Big Data & Predictive Analytics; Database Marketing, Retention Marketing, Targeting; Segmentation; Benchmarking & KPIs, Multi-Channel Marketing, Nurturing, Lead Scoring, Demand Generation Campaigns, Monetization, Attribution, Pricing, Forecasting, Innovation,