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How to Overcome CRO Challenges
Jun 02, 2023
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Sarah, co-founder and CEO of Convergen Agency.

Created at the end of 2019.
Convergen is the first International Performance Agency based in Tunisia dedicated to the digital growth of local and international brands.
Software engineer by training. With more than 8 years of experience in digital performance marketing and E-Commerce.
She is both an entrepreneur and a Growth Marketing strategist.
She managed to scale her agency with 25 employees in her team and international clients in the United States, Europe, Middle East and Africa.
She is also a partner with the largest startup acceleration programs and incubators. Such as Flat6labs and Westerwelle as a Growth Marketing Mentor.
Sarah has also developed Convergen Metrics, a dedicated Saas (a software as a service) for e-commerce businesses for E-Commerce brands that opt ​​for cash on delivery. This platform helps them analyze and understand their figures by measuring the real and final impact of marketing channels.
Calculate the actual profit and loss while taking into consideration cancellations due to Cash on Delivery.
In July 2022, Sarah became an exclusive Speaker and Panelist at the world's largest e-commerce and digital marketing event "Affiliate Word Conferences".
She shared with attendees a case study of Convergen through a Canadian E-Commerce client that scaled revenue from $200K to $3M in July 2022 in Barcelona.

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