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I am a purpose-driven leader and seasoned generalist marketer with over 12 years of experience ranging from start-ups to Fortune 500 companies. I create thoughtful marketing and technology strategies that consider the short- and long-term, and I have demonstrated success at garnering buy-in from stakeholders, motivation from my team, and orchestrating major growth initiatives.
A few major accomplishments in my career include:
- Grew digital commerce P&L annual revenues of $50M-$500M by 10%+
- Created a loyalty program and led a multi-year, omnichannel CRM implementation for a $1B+ revenue DTC retailer.
- Accelerated customer acquisition +45% while CAC -36% for a DTC brand by refreshing the content and integrated channels strategy.
- Implemented multivariate A/B test-and-learn frameworks that inform brand strategy and leverage AI personalization.
- Directly led teams of 3-8 by rallying around purpose and collaboration, with cross-functional leadership experience for teams of 15+ marketers, commerce professionals, analysts and engineers.
My areas of expertise include:
Purpose-led Team Building | Marketing & Content Strategy | Ecommerce & Digital Retail | Digital Customer Acquisition | Test & Learn culture | P&L Responsibility | Customer Data Platforms (CDP) | CRM | Segmentation & Audience Activation strategy | Lifecycle Marketing | Customer Analytics | Paid Media Optimization | Attribution and Media Mix Modelling | Social Engagement | Partnerships | Influencer & Creator marketing
My hobbies include surfing, running, gardening, fitness, hunting for street art, backpacking and traveling.