Sarah Paiji Yoo

Co-Founder and CEO at Blueland. Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, while prioritizing the planet and people. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices should be effective, convenient, and affordable.

Purpose-driven serial entrepreneur passionate about innovation and using business as a force for good. Previously, was a Partner at LAUNCH, creating and operating new consumer businesses including M.Gemi, Rockets of Awesome and Follain. Prior to LAUNCH, was co-founder and CEO of Snapette, the largest mobile platform for local fashion shopping, which was sold to leading e-commerce platform PriceGrabber in 2013.

Sarah has contributed to The Wall Street Journal, TechCrunch, Forbes, Time, InStyle and Glamour, and previous speaking engagements and appearances include the Today Show, CNBC, ABC News, Harvard, and Shark Tank (Season 11, Episode 1).