Sarah Roberts

With over 20 years of experience as a senior marketing and business leader, I have a passion for connecting product, customer demand, and marketing execution to drive business growth and performance. I have positioned marketing as a credible and key business driver for Boldyn Networks, one of the world's largest shared network infrastructure providers with expertise across a range of industry verticals.

As the Group Chief Marketing Officer, I lead the global marketing strategy aligned with the business strategy to establish a marketing-led organisation. I have built a high-performing team and am steering a 5-year marketing revenue generation plan to impact portfolio growth and geographic expansion. I also lead global and regional growth plans to amplify our market position, drive customer preference and demand for our services and solutions, and engage across the customer journey.

My background in Psychology and Marketing has given me deep insight into consumer behaviour and human habits, which I apply to develop compelling value propositions and go-to-market plans that are highly attuned to evolving customer needs.