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Customer Success Story: Sarinette Caraballo, ASK Leadership Team
Apr 28, 2023
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Sarinette (Sary) is a writer, self-published author, professional speaker and entrepreneur. She’s passionate about excellent customer service and building new things.

One of her ‘super powers’ is that she doesn't settle for the status quo, prompting her to do things that are different from what most people are used to. She loves to go against the odds even if it means constantly living outside of her comfort zone. Sary does not give up easily and perseveres until she achieves what she wants.

She learned this super power at the age of 15 when she got pregnant of her 1st daughter. Against all odds, she got ahead overcoming obstacles; decision that led her to grow and learn many things at a very young age.

In October 2022 she founded her second startup; an innovative company that promises to change the history of literature in the coming months. The main mission of this new company is to help people over the age of 15 to learn to read and write in a fun way; This will allow them to have a better quality of life.

If it wasn't for reading, she wouldn't had the opportunities she did at the age of 15.

Named by The Bentonville Chamber of Commerce as one of the Top 3 Minority Small Business Owner of the Year for her first venture [nominated two consecutive year], Sary is a bold and fearless leader.

Graduated from:
✨Walton Institute
✨Sam’s Club/Walmart MTP
✨International Maxwell Certification
✨Keap Email Marketing Expert

She has strong decision making, amazing communication and negotiation skills. With her effective leadership style, she’s always learning and working to improve + simplify processes.

Sary intentionally invests in the mentoring of others and has mentored over 47 people who have step into executive and management roles during the past 21 years. She also has mentored over 26 new entrepreneurs in the past 4.5 years.

Sarinette has managed P&L's of +$287M and developed products from scratch; from product concept and validation to bringing the product to the sales floor with a sales and marketing plan.

Over 21 years of experience in:
✨Supervision
✨Human Resources
✨Leadership
✨Talent Development
✨Management
✨Inventory Management
✨Direct Sales
✨Retail Sales
✨Wholesales
✨Buying
✨Product Development
✨Business Development
✨Marketing & Email Marketing

Illiterate people’s advocate on a mission of redefining the literature so they could enjoy a better quality of life.

Sarinette loves emojis and uses them almost always… 😅

🫢😎A fan of unpopular opinions.

Sary’s non negotiables are: Family time, voluntary time and time for God.

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