Scott Colson

INTERACTIVE/DATABASE MARKETING PROFESSIONAL

Results-oriented interactive/database marketing professional with over 20 years of experience driving e-commerce sales on both client and agency side. Strong leader and skilled people manager, invested in the excellence and growth of all team members.
• Customer-focused with a keen eye on business goals
• Collaborative partner with an analytical focus
• Email marketing subject matter expert
• CRM specialist driving sales through increased retention modeling and new customer acquisition efforts
• Fully versed in the marketing channel spectrum, online and offline