Scott Fedonchik

Scott Fedonchik is the Senior Vice President of Marketing at PhotoShelter. PhotoShelter is the leader in cloud-based tools for the world's top brands and photographers, providing breakthrough digital media management solutions for professional sports teams, brands, and creative storytellers.

Before joining PhotoShelter, he was the Senior Vice President of Global Marketing at Business Wire, where he oversaw the news media company’s global marketing team, brand communications, and the launch BizWireTV video news platform, developed with Al Roker Entertainment.

He joined Business Wire from Rolling Stone, where he was in charge of marketing and branded content for Rolling Stone Magazine, RollingStone.com, and Men's Journal properties. A major focus during his tenure was creating custom programs for blue-chip companies, which included digital, video, event and print elements.

Previously, Fedonchik served as Vice President of Marketing Communications at WebMD, where his responsibilities included trade media campaigns, industry conferences, investor relations, external and internal communications.

Prior, he spent a decade as a senior executive at Conde Nast, where he managed digital innovations, strategic alliances with major PGA Tour sponsors, NBC and other broadcast networks, as well as the custom content group for Golf Digest's magazine and digital properties.