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A connector who loves people and is passionate about equity, intersectional feminism, and access to brave spaces for all, Seena founded The Woke Coach® in 2018 because racial equity is the defining issue of our time.
Seena and her team engage with clients to facilitate conversations and complete projects that live at the intersection of equity, diversity, inclusion, antiracism, and empowerment. The company’s mission is to help individuals deepen their analysis and move to action around issues of bias and injustice, in turn, helping them become the best, most understanding, empathetic version of themselves.
A dynamic communications professional with extensive experience in public relations, marketing, and communications, Seena is a graduate of Columbia University with a master’s degree in Theatre Management & Producing. She has worked in the commercial and non-profit theater industry as a producer, marketing director, publicist, development director, and audience development associate. She has also worked in the non-profit sector as a communications manager and marketing director.
Seena began her career at the Columbia Urban League — a non-profit organization committed to issues of social justice. Seena previously worked in various capacities for the Guthrie Theater, Theater Latté Da, Mixed Blood Theatre Company, Pillsbury House Theatre and Artistry MN. She was most recently AVP of Strategy and Communication at The Saint Paul & Minnesota Community Foundations (now Saint Paul & Minnesota Foundation).
Seena is currently the President of the Board of Trustees at the Walker Art Center in Minneapolis, Minnesota. She is the first person of color to hold this distinction.
She holds the following memberships: the Black Trustee Alliance for Art Museums (BTA)--an organization created to increase the inclusion of Black perspectives and narratives in North American art museums; Women’s Presidents’ Organization (WPO)--a non-profit membership organization for women presidents, CEOs, and managing directors of privately held companies; Minnesota Women’s Economic Roundtable--a forum for high-profile women leaders to gather insights on broad economic issues; examine their implications and take action in their communities and lives; Women Elevating Women (WEW)--a peer advisory group for exceptional women business owners scaling their businesses and supporting one another. She is a founding member of The Coven in Minneapolis/Saint Paul.
Seena just completed her first book, From Ally to Accomplice: How to Lead as a Fierce Antiracist--to be released in Spring 2023.