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When to Pivot Your Marketing Agency: Finding the Right Focus
May 21, 2024
Podcast Episode
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A Jack of 2 Trades and a Bit of a Joker

I'll be honest, when I started my journey as an industrial engineer fresh out of college, I never imagined I'd end up where I am today. Sure, I had dreams of optimization and efficiency dancing in my head, but little did I know, my path would take some delightfully unexpected twists and turns.

For six years, I immersed myself in the world of manufacturing, learning the intricate dance of production lines, supply chains, and lean principles. I was a master of process improvement, but deep down, a part of me wanted something more.

Content marketing, where storytelling and strategy collide.

Suddenly, my world shifted from streamlining assembly lines to crafting narratives. I became a wordsmith, a weaver of tales that could captivate even the most jaded industrial minds.

I traded in my hard hat for a keyboard, my blueprints for blank canvases waiting to be filled with words that could inspire, educate, and entertain.

But I wasn't content with just mastering one trade; I wanted to be a jack of all trades, a true renaissance man of the content world. So, I expanded my skillset, diving headfirst into video production, podcasting, and B2B social media.

And through it all, a sprinkle of humor that kept things light and enjoyable. After all, what's the point of creation if you can't have a little fun along the way?

But let's be real, my journey hasn't been all sunshine and rainbows. There have been moments of self-doubt, times when the words refused to flow, and the inspiration well ran dry.

I'm a connector, a storyteller who thrives on the energy and support of my audience. When the going gets tough, I turn to my fellow creators.

Together, may we weather the storms, exchanging ideas, offering encouragement, and reveling in each other's successes.

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podcast episode