Sergii Kononenko

Developing overall B2B strategy and executing tactical management of multichannel activities and campaigns:
- building a marketing team from scratch, which consists of in-house specialists and part-time experts (Content creation, SEO, Paid ads, lead generation);
- providing leadership based on self-organizing team principals (Holacracy);
- exploring new niches, validating product growth hypos (“Lean Startup” approach) by running marketing - experiments via inbound and outbound channels;
- creating an ideal customer profile and buyer personas description;
- managing the content marketing activities: research and planning, copywriting, fact checking, editing; maintaining a content calendar; content promotion and influencer relationship management;
- planning and running paid ads campaigns (Google, Facebook, LinkedIn, Twitter, Quora);
- launching cold outreach campaigns (Linkedin and Email);
- coordinating website development (Scrum process);
- composing analytic reports and creating BI dashboard using website and in-app data (Google Data Studio, Zoho, etc.);
- measuring and reporting performance of each digital marketing campaign and assessing MROI for each channel; defining KPIs for each role in the team towards the main business goal;
- establishing partner relations with agencies and vendors.