Shalaya is a Senior Director of Product Marketing at Salesforce, where she leads activation strategies for Data Cloud including community, brand, demand generation, customer marketing, field marketing and social media.
She is an award-winning marketer, keynote speaker, host, and emcee, with over twenty years of experience in technology, operational excellence, corporate communications and real estate. She is passionate about creating engaging and impactful content, campaigns, and events that showcase the value and innovation of products and solutions.
She is also the curator and mastermind behind Salesforce’s 2X Webby-nominated National Black Business Month Block Party, a summit that seeks to inspire, amplify, and elevate Black entrepreneurs, creatives, and business leaders everywhere.
Additionally, Shalaya is a successful entrepreneur, real estate broker, and angel investor. She owned and operated her own boutique real estate brokerage for twelve years, serving clients in the across the U.S., and has been featured on HGTV and ABC. She is currently a Broker Associate and team lead at Compass generating over $60M in sales helping clients purchase and sell real estate throughout California and across the globe.
She is a member of The Syndicate, a community of Black women angel investors and advisors, and has invested in several startups in the wellness, beauty, and energy sectors. She is committed to supporting diversity and inclusion in the startup ecosystem and beyond.