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With over 12 years of experience in the hospitality industry, I am a passionate and innovative leader in digital communications, marketing, and PR. I have a proven track record of developing and implementing comprehensive digital strategies that align with the organizational mission, vision, and brand identity of Sun Siyam Resorts, a luxury hotel chain with multiple properties across the Maldives and Sri Lanka.
As the Director of Digital Communications, I oversee the website content, social media, digital advertisements, and online content of the resort chain, leveraging data analytics, AI, and SEO to optimize the online presence and performance of each property. I also manage a high-performing team, driving top-notch media outreach and brand visibility. I am certified by Harvard Business School Executive Education in Competing in the Age of AI. I have a significant role in driving the digital transformation of Sun Siyam Resorts.