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Shane brings more than 20 years of experience across digital, marketing, and ad technology to his role with a deep expertise in particular across addressable media, programmatic technology, and analytics. Combined with his client service and product background, Shane delivers best-in-class integrated brand and performance services for clients.
As the cookie-less future unfolds, Shane is working with clients and teams to create new data privacy, targeting, and measurement solutions rooted in advanced identity expertise. That includes the development of Retina, a cookie-less Multi-Touch Attribution tool and incrementality testing methodology; pioneering the application of clean room technologies through deep partnerships with Google, Facebook, and Amazon; partnering with GroupM and Unilever on the launch of the industry’s first Data Ethics Compass; and more.
A respected industry leader, Shane was named one of Insider’s 21 ad execs leading the way in a new privacy-centric world. His insights on data and privacy have been featured in the WSJ, Forbes, Ad Age, Adweek, CNBC, eMarketer, and more.