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As a Product Marketer at Zoho, I develop and execute content strategies that set our CRM products apart from the competition. I collaborate with product managers, designers, and engineers to create engaging and informative content that showcases the value and benefits of our solutions. I also leverage email marketing campaigns to generate leads, increase conversions, and nurture customer relationships.
With a Master of Arts degree in Public Relations and Applied Communication from Stella Maris College, I have a strong foundation in communication theory and practice. I have applied my skills and knowledge in various sectors, including lifestyle, real estate, healthcare, technology, and agriculture, as a PR executive and intern at brand-comm, a leading PR agency. There, I liaised with clients and media, prepared client reports and proposals, and supported the PR activity.
I am driven and aspiring to learn and grow as a marketing professional. I have a passion for creating exceptional product experiences that meet customer needs and expectations. I have also completed multiple certifications in digital marketing and product marketing to enhance my skills and competencies.