Motto: “The only way to do great work is to love what you do” - Steve Jobs
Shubhangi identifies herself as a modern marketer with 10 years of versatile industry experience. Her passion towards her work and a strategic business planning mindset has enabled her to make tangible and valuable contributions to her team. Her tenacious attitude and a solution-focused thought process have helped her in her current role from conceptualization to execution of impactful marketing-driven programs.
Shubhangi’s core strengths include understanding customer behaviour and tailoring the corresponding demand generation programs accordingly. By creating a marketing mix that effectively intertwines the relevant content, campaigns and networking events, on multiple occasions, Shubhangi has managed to deliver strong ROI on budgets ranging from conservative to large. Her specialisation spans across marketing products and solutions in B2B and B2C spaces and cross-team collaboration. She has a proven track record of efficiently working with leadership and key stakeholders across businesses.
Specialties: Ability to manage multiple tasks and strict deadlines, excellent attention to detail, strong organizational skills, ability to manage to established time frames and schedules, ability to work independently, experience in high-touch, software solutions-driven businesses, working productively on the campaign execution, operating in a fast-paced and dynamic environment managing multiple competing priorities, bringing together her knowledge of digital media and demand generation tactics to get the campaign up and running to drive outstanding results, defining the campaign execution and overseeing the contact strategy, development, target/audience segmentation and campaign measurement for campaigns that drive organisational goals, ability to turn around unsuccessful lead qualification and maintain high motivation in the salesforce, proven communication skills and ability to positively influence colleagues and customers, ability to collect and synthesize local market trends and competitive intelligence into actionable input for the sales and marketing teams, data-driven decision-maker, strong data analyzer.