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AWARD-WINNING MARKETING LEADER
I AM AN AWARD-WINNING MARKETER WITH DEEP ROOTS IN MARKETING, DATA SCIENCE/AI-ML AND SCIENCE-POWERED STRATEGIES DESIGNED TO ACCELERATE STARTUPS, SPARK GROWTH, AND INCUBATE DISRUPTIVE INNOVATION.
After stints in start-ups early in my career, I was recruited to Fortune 500 companies to help incubate e-commerce and digital centers of excellence centered around revenue growth, brand awareness, and product engagement,
I've uncovered vital customer insights and built tools instrumental in accelerating business goals. Most recently, I was invited by The Wall Street Journal to showcase my AI-chat bot conversion accelerator at their inaugural Executive Forum on Artificial Intelligence in New York. Catch me speaking at some of the upcoming marketing industry conferences this year!
EXECUTIVE ACHIEVEMENTS:
•Developed and led the strategy for pivoting in a cookieless future digital for Autodesk
•$500k reduction in annual costs by uncovering overspending across several business units
•4x increase in return on ad spend with a personally developed AI-chat revenue accelerator that tied in Google intent data with content on the site increasing site engagement by 109%
•55% increase in traffic from media spending by optimizing $80M annual spending and incubating a new digital channel
•50% reduction in time-to-market for marketing initiatives by introducing agile marketing methodologies
PERSONAL ACHIEVEMENTS:
•Invited to speak at Wall Street Journal’s Executive forum on AI to showcase my intent-based chatbot that accelerated revenue by 4x
•Regularly featured in industry books/publications/podcasts like Forrester & newly released book,
“The Partnership Economy”, by David Yovanno
•Member of the Digital Product Advisory Council for NY-based start-up
•Recipient of marketing-related awards for excellence: among them the JFAM Award for Media Excellence
•Equality Impact Award for women in tech who have broken barriers and generally changed their industries for the better with DE&I initiatives
•Recognized podcast and conference speaker