Simran Achpal

I write content for social media, brochures, websites, emailers, scripts and even the occasional Petrarchan sonnet. I would describe my writing style as versatile. However, the secret sauce to everything I create is nothing but an amalgamation of passion and creativity. My Master's degree in Professional Communication has taught me a lot about marketing, targeting the right audience and crafting a message that resonates with them.

Living in the U.S., India and travelling to different parts of the world has made me more aware of society and what keeps it going. Yes, you guessed it right, it is communication. One of my favourite scholars, Paulo Freire says “There is no true word that is not at the same time a praxis. Thus, to speak a true word is to transform the world.” This is why I write.