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Rewriting the Marketing Playbook for 2020 & Beyond | Sindhu Biswal
Oct 06, 2023
Podcast Episode
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The journey of dreaming to be an Astronaut to Songwriter to Marketing Professional!

⚡At 14, I dreamt to be an astronaut but figured out I didn't have superpowers to nail at Mathematics. So dream remained a dream.

⚡At 18, I didn't go to college (mostly) and spent 11 hrs of my day at a music production house and learned how music is produced. Started songwriting and composing, eventually also started helping local musicians and bands to promote their music online.

⚡2015 - Met a guy with an awesome idea and became one of the founding member at Dogether, a Facebook Start program and NASSCOM selected startup.

⚡2018 - Contributed to the growth journey of Paytm Insider - previously Insider.in - in promoting some of largest events in India - ISL,PKL,T20,ODI,Brand Factory - Free Shopping Weekend etc. Also, built and promoted a new business vertical - live interactive content from scratch.

⚡2019 - I played an active role in the growth acceleration of Pocket Aces' digital media channels - FilterCopy, Dice Media and Gobble.
Learnt about video marketing, implemented growth models and scaled 2 new businesses - Jambo and Nutshell.

⚡2021 - Built the Growth team from scratch at Betterhalf. Scaled the brand, increased user base, built growth loops and retention marketing funnel.

⚡2023 - Working as a consultant with consumer internet startups and helping them with Growth and Performance Marketing

🟥 Available for talks, podcasts, masterclass, mentorship. DM ME!

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podcast episode