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How to Leverage Market Research to Build Your Brand
Oct 21, 2024
Podcast Episode
1

I'm a brand builder and hands-on marketing advisor. Over the last 14 years, I've built and scaled marketing engines in large corporations, big and small tech startups (Consumer Products, Internet of Things, AdTech and SaaS Commerce). As side gigs, I've produced music, art and established a small e-commerce.

This interaction between the arts, new tech and business gives me a unique approach to brand building, marketing and people.

Today, I help tech startups milk their marketing to its fullest without breaking the bank. I'm also a huge advocate for inclusion & diversity as I've seen and experienced how it builds better teams and bottom-lines.

I believe in the power of "not fitting in". As a business. As a human.

My results:

→Built marketing engines at startups and scale-ups

→Built & scaled very early SaaS startup from 0-€3Million ARR over less than 1,5 year

→Hired, managed and mentored diverse marketing members in various growth startups

→Rebranded 5 startups and led brand strategy, design, internal & external activation

→Developed GTM marketing strategies at a global scale with a 360° channel activation, contributing to meeting annual targets in millions

→Developed over +20 top Thought Leadership programs with 15% in MQL conversion rate

When I help startups and brands, I challenge status quo with a fresh perspective, diving into what makes them unique and how to stand out in a crowded market.

In March 2024, I founded MilkMoo, I offer 3 core services:

→ Fractional CMO
→ Rebranding projects
→ Inclusion & EB Advisory

If you want to work together, contact me on LinkedIn or book a free 1:1 consultation meeting.

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podcast episode