Sonja Jacob

I'm a B2B marketing leader with 15 years of experience creating compelling content and fueling demand for companies like Cisco AppDynamics, HubSpot, Zenefits, and Drift. Today, I’m the head of global content and go-to-market for the WhatsApp Business Platform at Meta (formerly Facebook), where I lead a dynamic team of integrated marketers.

• Passionate about building and growing inclusive, people-first teams.

• Wealth of experience implementing and scaling content and marketing functions at both startups and established companies alike.

• Double M.A. in Sociology and Women's & Gender Studies.

• Lifelong writer, published poet, and lover of a good story.

🎧 Founder and host of First Person, a podcast that brings you b-side stories at the intersection of tech, marketing, and culture.

👉🏼 I get joy from helping people discover the work they love.

>> Noteworthy talks and podcast interviews:

• Stanford University, Panelist, Content Marketing for Customer Acquisition and New Ventures (MBA Course)

• GrowthHackers, Featured Guest for AMA

• San Francisco Demand Gen and Marketing Ops Professionals, Moderator, How to Effectively Build Your Lead Lists

• General Cataylst, Drift, Panelist, Should You Bet Your Pipeline on Bots?

• Growth Marketing Conference, Panelist, Growth Case Study: How to Acquire Engaged B2B Leads with Content Marketing and Sales Enablement

• The Growth Hub Podcast, Episode: Redefining Content in the Age of Growth

• Career HQ by Superpath with Jimmy Daly

• Animalz Content Marketing podcast

• Smash the Funnel, Season 1, Episode 5: How To Move Prospects From Education To Consideration

Other areas of specialty: podcasting, editing, audience development, research, copywriting, sales enablement, SEO, branding, editorial, demand generation, product marketing, positioning, strategic storytelling, inbound marketing, search engine optimization, sales enablement, sales collateral development, content strategy, messaging, digital marketing, animated video, viral video, video production, data-driven storytelling, scriptwriting, ideation, start-ups, entrepreneurship, inspirational videos.I'm a B2B marketing leader with 15 years of experience creating compelling content and fueling demand for companies like Cisco AppDynamics, HubSpot, Zenefits, and Drift. Today, I’m the head of global content and go-to-market for the WhatsApp Business Platform at Meta (formerly Facebook), where I lead a dynamic team of integrated marketers. • Passionate about building and growing inclusive, people-first teams. • Wealth of experience implementing and scaling content and marketing functions at both startups and established companies alike. • Double M.A. in Sociology and Women's & Gender Studies. • Lifelong writer, published poet, and lover of a good story. 🎧 Founder and host of First Person, a podcast that brings you b-side stories at the intersection of tech, marketing, and culture. 👉🏼 I get joy from helping people discover the work they love. >> Noteworthy talks and podcast interviews: • Stanford University, Panelist, Content Marketing for Customer Acquisition and New Ventures (MBA Course) • GrowthHackers, Featured Guest for AMA • San Francisco Demand Gen and Marketing Ops Professionals, Moderator, How to Effectively Build Your Lead Lists • General Cataylst, Drift, Panelist, Should You Bet Your Pipeline on Bots? • Growth Marketing Conference, Panelist, Growth Case Study: How to Acquire Engaged B2B Leads with Content Marketing and Sales Enablement • The Growth Hub Podcast, Episode: Redefining Content in the Age of Growth • Career HQ by Superpath with Jimmy Daly • Animalz Content Marketing podcast • Smash the Funnel, Season 1, Episode 5: How To Move Prospects From Education To Consideration Other areas of specialty: podcasting, editing, audience development, research, copywriting, sales enablement, SEO, branding, editorial, demand generation, product marketing, positioning, strategic storytelling, inbound marketing, search engine optimization, sales enablement, sales collateral development, content strategy, messaging, digital marketing, animated video, viral video, video production, data-driven storytelling, scriptwriting, ideation, start-ups, entrepreneurship, inspirational videos.
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