Sophia Agustina

Sophia Agustina is a Global Marketing Leader with expertise in full-funnel, customer-centric, and ROI-driven marketing strategies. She is a co-creator (with Margaret Safford) of the 9 Cs framework - a go-to-market (GTM) strategy that focuses on customer value and business outcomes.

A recognized industry speaker, board member, and thought leader, Sophia shares her expertise and insights on personalization, brand-to-demand and customer relationship management - incorporating impactful strategies from the 9 Cs framework. Her recent industry interviews and speaking engagements include Forrester B2B Summit, Association of National Advertisers (ANA), LinkedIn I Heart ABM, Adweek, eMarketer, CMO Council and various B2B and B2C technology and customer conferences.

Sophia is an active Advisory Board member for CMO Council. She most recently led global brand-to-demand-to-ABM strategy at IBM - leading cross-functional teams to deliver high-performing, customer-centric campaigns and experiences that exceeded industry benchmarks by up to 8X. Prior to IBM, Sophia led account-based, field and industry marketing at Nuance Communications, Veracode and CA Technologies, and pioneered multi-touch, multi-channel marketing programs at Iron Mountain and Lycos.

A resident in Boston, MA, Sophia enjoys exploring new places and trying new restaurants. She takes pride in co-leading (with Gary Maggiolino) and connecting a stellar group of industry movers and shakers across business functions in the Greater Boston area - reach out to learn more.