Latest Content
Creator and owner of the cooperative network hub GAMENG CONNECT for satellite destinations and their stakeholders, too support a sustainable and balanced destination development through cooperation, corkscrew thinking and project management.
Said about me: As an executive brand strategist and concept developer for the travel industry, Stefan Pettersson has offered his knowledge and skills to several entrepreneurs. Stefan also works as a supervisor for independent, small and middle sized business owners, he has taught entrepreneurs strategic marketing, market communication, sales and concept development. Having worked as a marketing director for the city of Uppsala, Stefan was in charge of the city's brand communication, marketing strategies and project management. Prior to that, he was responsible for the development of the Stockholm Visitors Center with the mission to serve around 6500 visitors per day.
Stefan has gathered a lot of experience working for several destinations but also supporting entrepreneurs and tourism businesses in developing exciting tourism products and aligning those with the overall destination experience. For Stefan, the key to better business lays in taking the time to really get to know your customer and understand what makes them tick. Making sure your destination and business stand out from competitors is critical when trying to reach your business goals. The value of your brand is reflected by associations and therefore it is crucial to have a strong brand promise.