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My mission is to drive culturally vibrant business owners, brands, and content creators, as well as thriving B2B companies, to maximize their value and revenue by developing and strengthening online communities and marketing strategies aligned with their goals, products, or services.
My story starts with pursuing a passion for cause- and purpose-based brands across Beauty, Fashion, Culture, and Lifestyle verticals, turning it into a successful career by managing a high volume of branded content campaigns, projects, and events. I have successfully optimized the full campaign lifecycle of integrated marketing campaigns ranging from digital and experiential for clients such as Ciroc Vodka, DeLéon Tequila, The Trust Powered By The NFLPA, Malinda Williams and She's Got A Habit, Lizzy Mathis and Isa Rahman, Young, Gifted, and Beautiful, Live Wire Radio, DCP Entertainment, Shelah Marie, and more.
As a Social Media Manager, I've had the pleasure of achieving great results in helping entrepreneurs, businesses, personal brands, and organizations improve the quality of their online presence, as well as generate revenue growth and other celebratory milestones with effective marketing, strategy, and account management execution.
I'm inspired by aligning creativity, culture, and community to cultivate authentic relationships, quality work, and dynamic experiences in order to bring impact and legacy to the world. Recognized by my colleagues as a cultural mover and shaker, intuitive professional, and skilled creative, I'm known for my keen ability to embrace authentic collaboration, engaging and empowering teams for success.
When I'm not managing online communities or helping businesses and brands find their digital DNA, I spend my days in the DMV as a plant mom, explorer, traveler, and social media strategist.
Core Competencies: Campaign Management, Content Strategy, Cross-functional Collaboration, Creative Strategy, Account Management, Brand and Social Media Positioning, Project Management, Copywriting, Diversity, Equity, & Inclusion Initiatives, Multicultural Marketing