Stephanie Pye

Breadth of experience includes full-funnel product marketing, sales engineering, market research, consumer behavior measurement, and media strategy consulting. Passionate about bringing products to life through customer-centric messaging, storytelling, and thoughtful go-to-market strategies. Skilled at harnessing disparate data and translating technical product features into simple, compelling narratives that drive engagement and revenue. Highly curious lifelong learner with a growth mindset.

Experienced with the full product marketing lifecycle for B2B/B2B2C Enterprise and SMB SaaS and AdTech:
- Case studies
- Competitive intelligence
- Customer acquisition and retention
- Email marketing
- Events (in-person and virtual)
- Go to market strategy and product launch
- Marketing campaigns
- Messaging and positioning
- Persona development and UX research
- Pricing strategy
- Roadmap development
- Sales enablement and collateral
- Thought leadership
- Training and onboarding
- Web content and copy
- Webinars

Strong brand, consumer, and media research background with well-rounded experience across traditional and custom methodologies:
- A/B testing
- Advertising tracking
- Behavioral clickstream measurement
- Brand positioning
- Brand tracking
- Competitive intelligence
- Concept testing
- Copy testing
- Customer satisfaction
- Focus groups, 1:1 interviews, ethnographies
- Geolocation measurement and tracking
- Journey mapping
- Media analysis and optimization
- NPS
- Online moderating
- Path to purchase
- Product positioning
- ROI / ROMI analysis
- Segmentation
- SEM / SEO analytics
- UX research and design