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As Director of Content Marketing & Social at Employ, I leverage 17 years of marketing and communications experience, and my master’s degree in marketing, communication studies, and advertising, to craft compelling content across our JazzHR, Lever, Jobvite, and NXTThing RPO brands. I also shape our brand narrative and work to establish Employ as a thought leader in the HR technology and talent acquisition space.
My core competencies include content marketing strategy, messaging creation, data-driven analysis, and creative execution across a variety of assets, channels, and formats. I tailor content to the specific needs and audience requirements of each brand, and work closely with key stakeholders, including company leadership, outside industry experts, sales, marketing, and product teams, to deliver content that targets specific personas, drives thought leadership, and amplifies brand awareness.
I am passionate about storytelling, creating, editing, refining, crafting, and optimizing valuable content for customers and prospects. I have a proven track record of delivering high-quality content that directly advances organizational and product strategies, brand trust, and business results. I am always eager to learn, explore, and innovate in the dynamic and evolving field of content marketing.