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Avoiding the Discount Trap While Boosting Loyalty
Apr 10, 2023
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Ecommerce and digital marketing executive with start-up, pure play and brick & mortar experience. Operates under a philosophy based in building collaborative relationships to generate revenue. Started career in merchandise and planning. A solid track record of consistent growth, new business units starts, including internal digital agencies and a catalog division. Experience running large business units and overseeing teams responsible for P&L, strategy, marketing, social, merchandising creative, UX/UI & customer care. Proven ability to take on large, complex challenges and lead organizations through change effectively.

Specialties: eCommerce, digital marketing, social media, merchandising, buying and planning, creative, UX, customer service, P&L ownership and management, contract negotiations, strategy, start-up development, catalog operations and team development.

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