A conversion rate optimisation (CRO) specialist, with a background in analytics, technical SEO, and content strategy. My passion is combining numbers with new ideas to help clients succeed.
I manage the A/B testing pipelines for a range of SaaS, eCommerce and financial services businesses. As part of a high-velocity digital experimentation team, I have enabled clients to generate more leads, get more sign-ups and develop world-class experimentation projects.