Latest Content

How to Unlock Your SDR Team's Potential with Training & Coaching [Webinar Transcript]
Jan 24, 2024
Article

After the harsh realisation I'd never be athletic enough to play for Tottenham Hotspur or grow a decent enough goatee to be the next Stone Cold Steve Austin (still can't!), I set myself the more realistic goal of helping organisations to become more efficient through the use of game-changing technology.

I've spent 15+ years in the Sales Development world both as an SDR and SDR Leader to drive hundreds of $M's in pipeline and (N)ARR contribution for both EMEA and Global teams.

I'm honoured to now have the opportunity at Dealfront (formally Leadfeeder & Echobot) to lead and scale the SDR function. Our goal is to build the number one sales intelligence and go-to-market platform in the world to empower all B2B revenue teams to reach their full potential.

๐‚๐Ž๐๐“๐€๐‚๐“ ๐๐‘๐„๐…๐„๐‘๐„๐๐‚๐„๐’:

๐Ÿ‘‹ ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ๐ข๐จ๐ง ๐‘๐ž๐ช๐ฎ๐ž๐ฌ๐ญ:
- Add a note letting me know what you do & why weโ€™d connect
- Please be honest about your intentions up front!
- If there's no context, it's unlikely I'll spend time trying to figure it out
- Automated requests = ignored

๐Ÿ“ฌ ๐„๐ฆ๐š๐ข๐ฅ:
- Please make sure I'm within your ICP and your offering is relevant!
- If the subject line is โ€œTottenham โค๏ธ", there's a 99.9% chance I read
- I enjoy cheesy jokes more than I enjoy hearing a random pitch
- My spam filter is well trained...avoid generic wording and/or mass-sent templates

๐Ÿ“ž ๐“๐ž๐ฅ๐ž๐ฉ๐ก๐จ๐ง๐ž:
- For me personally, this is my least preferred way to engage as I work remotely and usually in Zoom meetings
- I donโ€™t have an office or desk phone so, if you're calling me, it's on my personal number
- Please respect that I don't give my number out publicly...if you have it, it's been scraped by someone
- I avoid numbers I don't recognise and rarely listen to my VM

1
article