Commercially astute sports marketing professional, experienced in delivering new and incremental business through creative executions of sports based IP and advertising assets. I enjoy recruiting/training high performaning sales and account management teams, developing go to market plans that result in high levels of client retention and innovative partnership activations. I'm always looking to challenge myself and those around me to think laterally and find creative marketing solutions to business problems. I'm passionate about the impact sport and technology has on society and exploring new ways to generate value throughout different industries.