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ELG Insider Daily #680: A lush forest of opportunity
Nov 06, 2024
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โ€œThe sum is greater than its parts.โ€

This philosophy is at the core of my approach to ecosystem led growth.

Where strategic partnerships and alliances create value that far exceeds what individual entities can achieve alone.

It has never been more relevant. Especially as we witness the transformative potential of Generative AI, Data Analytics, and Cloud Computing.

Besides, here's a bit about my journey:

It began in customer marketing, where I collaborated with business leadership and customer solution architects to co-create GTM and global marketing strategies.

As I progressed from solutions marketing to a leadership role, I realized the transformative power of partnerships and ecosystems.

It led me to dive deep into customer first and partner first business models and governance.

This insight has proven invaluable in the age of Gen AI - where partnerships between AI providers, cloud hyperscalers, and industry domain solutions are creating unprecedented value for customers.

With over 15 years of leadership experience at the intersection of global marketing, demand generation, strategic alliances, and partnerships, I am committed to delivering transformational business outcomes.

In my current role at Rackspace Technology, I lead enterprise marketing and demand growth strategies collaborating with AI and public cloud leaders.

As a local chapter host at Partnership Leaders, I contribute to the community by facilitating knowledge sharing and supporting peers in navigating Go to Market challenges.

I'm passionate about exploring how Gen AI can enhance business growth strategies and create new value propositions.

Opinions and perspectives expressed are my own.

๐‚๐จ๐ซ๐ž ๐„๐ฑ๐ฉ๐ž๐ซ๐ญ๐ข๐ฌ๐ž
โ–ถ GTM Roadmap
โ–ถ Strategy Development
โ–ถ Ecosystem Marketing
โ–ถ Solutions Marketing
โ–ถ Partnerships Alliances
โ–ถ Market Expansion
โ–ถ Customer Value Propositions
โ–ถ Strategic Narrative
โ–ถ Demand Generation
โ–ถ Field Enablement
โ–ถ Pipeline Growth
โ–ถ Governance & ROI

๐€๐ˆ ๐ƒ๐š๐ญ๐š ๐‚๐ฅ๐จ๐ฎ๐ ๐„๐œ๐จ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ
โ–ถ AWS
โ–ถ Microsoft
โ–ถ Google Cloud
โ–ถ Snowflake
โ–ถ Databricks
โ–ถ Salesforce
โ–ถ Tableau

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