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How India's Fastest Credit Lending Brand Elevated It's CX
Oct 16, 2023
Case Study
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As part of my current posting with ONEMI Technology Solutions Pvt. Ltd. (Kissht & Ring), I have got a unique opportunity to manage the overall customer experience from check-in to check-out, be it online or offline. Currently, a lot of people feel that customer loyalty is unachievable given the large no. of competitors for a business and the race for low prices. My belief is that unless a business is able to prove that it’s worth the money that it is asking its customers to pay, no one will be happy to pay even the lowest prices. So it’s not the financial incentives that lure long-term & high margin customers but the emotional incentives that we offer them for choosing us. While understanding the emotional needs of customers is not ROCKET SCIENCE :), still a large number of companies royally fail in doing the same.

Being said that, my job here is to ensure that the overall customer experience across all customer touch points is seamless & there is speedy delivery of services for all with the help of technology as well as the importance of robust & sophisticated risk management framework is also not compromised to achieve the same.

A combination of work experience with Blue chip companies like HDFC Bank as well as with 3 interesting Start-ups, has made me a multi-disciplined person who has worked across departments from Finance, Operations and Marketing to even Technology & Automation.

It’s very fortunate as well as exciting for me to have gained experience in the Fin-Tech space which is today emerging internationally as well as in India, and use this opportunity to transform my experience & ideas into technological solutions for the Financial Services Industry.

My Favorite Quote:
"The key to success can be summed up in 4 words: "and then some more."
Winners do what they are supposed to and then some more.
Winners do their duty and then some more.
Winners are courteous and generous and then some more.
Winners can be counted on and then some more.

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