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EP. 41 - Unlocking ABM Success on a Budget: Strategies with T.C. Jennings I Scrappy Playbooks
Nov 27, 2024
Podcast Episode

Hey! My name is T.C. - I focus on performance marketing and consulting for growth-minded brands. My background is in paid media, specifically working with top tier brands to better their performance marketing execution. Collectively, I have managed over $1Bn+ in budget through advertising channels such as Google Ads (Adwords), Bing (MSFT), UAC, Facebook Ads, Apple Search Ads, and SEO.

I specialize in managing and scaling acquisition programs in B2C and B2B industries. In short, I help businesses sell more products, gain more clients, and acquire more leads through paid and organic digital advertising. I also consult with executives and founders to help them build their own performance marketing machine that generates sales, leads, and revenue.

I hold my MBA in Marketing from NC State University, am a McLauchlan Leadership Fellow, and an Army combat veteran.

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